Jeremy Haynes – Digital Marketing Manuscript

Intro

What Type of Business Are You In? 
Intentions 
Self Education 
What Type Of Agency Are You? In-house or Outsource? 
Agency Tools and Resources 
The “Load The Cannon” Phase 
Friends, Partners and Allies 
Being Successful, Your Strengths and Weaknesses

Positioning

What is positioning and why does it matter? 
How to position yourself for success 
Authority Hijacking and How To Do It The Right Way 
Market Your Results, The Hard Flex Vs The Soft Flex 
PR – Expand The Category, Advertise To Retain The Marketshare 
What’s Your One Thing? 
How To Gain Expert Positioning?

Products and Services

Different Services of Different Agencies 
Recurring Vs Transactional 
How To Get Who To Work On What 
Think With Profit First 
How To Set Up Your Bank Account 
The Project Manager 
The Right Clients Vs The Wrong Clients 
How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals 
Your Product or Service Limits 
Expansion Vs Contraction 
Conditions – Your Guide To Being Stress Free 
Rule 1. No Refunds

Sales and Lead GENERATION

Attitude – Where it all starts 
Conviction – How You’ll Persuade Others On Anything 
Duplicating Yourself With Salespeople 
Outflow = inflow 
Gamification – Using Leaderboards 
Know your packages 
How To Sell Google PPC 
How To Sell Facebook Ads 
How To Sell Social Media Management 
Selling the Mega Package 
How To Sell Retargeting 
How To Sell Funnel Creation 
How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing 
How To Sell PR Services – Public Relations 
How To Sell Landing Pages And The Rule Of Not Selling Websites 
How To Sell Your Teams Abilities 
How To Sell Speaking Gigs 
Handling Objections Intro 
too much money 
not enough value 
not enough time 
What is my ROI going to be? 
need to talk to my business partner 
Not the decision maker 
Bad reputation 
not interested 
under contract 
using someone else 
I’m good right now 
just hired someone else to do it 
Using Video Follow Up 
The Average Close Happens Between The 5th-12th Follow Up Attempt 
Creating A Reward System For Yourself 
Dealing With Rejection 
Phone Sales Vs Internet Sales 
Contextual Selling – Deep Vs Wide 
CPR – Clear Process To Revenue 
VAK – Visual, Auditory, Kinesthetic 
Pricing – Getting Your Prices Right

Operation

New Client Flow – How To Handle New Clients With This Process 
Systems Save Lives 
Accountability – How To Keep Your People Accountable 
Expectations And Success 
Using Statistics 
Knowing Your Client Limit 
Unemotionally Running Your Business 
Know When To Bring In Help

Advanced Tips

Agency Marketing Tricks – How Get Business And Attention Fast 
Provisional Equity 
Advanced Negotiation Strategy 
30% Like Apple 
90/10 Write Off System 
Go To Events – Lead Generation 
Lifestyle Tips – Build Your Business For You

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