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Marketing Strategy Workbook: The Analytical Foundation Every company needs a solid analytical foundation that explains the rationale for business. Market Strategy Workbook 1: The Analytical Foundation helps you prepare this for your market strategy. In part, this workbook helps you ensure that you align your business strategy and your market strategy, but it also guides you in structuring the information used in creating your market strategy. It therefore provides the natural starting point for the market strategy process and should be completed before moving on to the next workbook.
Workbooks are comprised of two parts – the workbook itself which contains instructions, examples and activities, and the planning document in which you can write your responses.
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